Software review: Is there a role for Activity Based Costing (ABC) in database marketing?
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چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2002
ISSN: 1741-2447
DOI: 10.1057/palgrave.jdm.3240107